icon-account icon-glass
Free shipping on all orders over $100


Ira is a fully responsive, Search Engine Optimized ("SEO") theme for Shopify. Named after This American Life's Ira Glass, Ira has been expertly designed for visual storytelling. Complete with three distinct presets (Modern, Ecstatic and Street), it's the perfect theme for your next project.

  • Fully Responsive — Ira has been designed to look great on tablet, mobile and desktop devices.
  • Search Engine Optimized — ready to finally start ranking in search results? Ira is fully Search Engine Optimized (“SEO”).
  • Multiple Navigation Types — tuck your navigation away behind a minimal “burger” icon or display it traditionally in-line with dropdowns in the header.
  • Font Customization — change out all of your store’s typography. Choose one of our many (50+) supported fonts through Google Fonts.
  • Premium Fonts with Typekit — unlock Adobe’s premium font collection by linking Ira to your Typekit account.
  • High-Impact Magazine-Syle Homepage Sections — create complex image with text layouts with Ira’s “Image with Text” and “Grid” Sections.
  • Showcase Testimonials - showcase testimonials from happy customers with Ira’s testimonials Section.
  • Feature Brands or Publications - Show off the brands that you carry, or accolades from publications with Ira’s homepage brands Section.
  • Currency Converter - let your customers choose their own currency with Ira’s currency converter.
  • Display Payment Icons - generate trust by displaying the icons of the payment providers you support in your store’s footer.
  • Display Related Products - display related products on your product pages, to keep your customers exploring.
  • Display Product Features - display product features on the homepage in a simple, in-line Section.
  • Lightbox Image Viewer – show off product images using a full-screen “Lightbox” viewer.
  • Homepage Videos — display videos on the homepage.
  • Product Page Tabs - display shipping and returns information in persistent tabs on your product pages.
  • Product Sorting and Filtering — sort products by date, price, best selling or collection with Ira’s product sorting and filtering.
  • Dynamic Instagram Grid — display the latest from your Instagram feed with Ira’s dynamically updating home page Instagram grid.
  • Newsletter Lead Capture — Ira comes packaged with “exit-intent” technology, allowing you to capture leads by encouraging users to sign up for your newsletter whenever they decide to leave your site.
  • Persistent Notification Bar — display information about sales or shipping across your entire site with Ira’s persistent notification bar.
  • Social Media Icons — link to your social media profiles and keep your customers in the loop.
  • Color Customization — customize Ira perfectly for your brand by changing just about every color. Worried you won’t be able to find something that suits your brand? Use our three expertly designed presets (Modern, Ecstatic, and Street) as a starting point. 

Customer Support

Whether you're setting up your first store, or updating an existing one, sometimes you need a helping hand. The team at Fluorescent is here to help.

Ira comes backed by the designers and developers who created it. Empathy and professionalism are very important to us. If you’ve discovered a bug, have a feature request or any questions about setup, we’re available by email Monday to Friday, 10AM to 6PM PST.


Over the last few years merchants have had some pretty nice things to say about Ira. Some of these things are so good, we wanted to share them with you. 

KEARA June 14, 2017
This theme is great it has lots of options in terms of design and user friendliness. In addition, Liam and Kyle from the Fluorescent team were very helpful and replied quicker than ever! Very impressive.

Commun des Mortels June 20, 2017
Amazing theme, highly customizable, looks fantastic and definitely worth the extra cost. Haven't encountered any problems with it at all, and Kyle/the support staff are incredibly responsive and helpful. Can't recommend enough!

Freya May 25, 2017
Ira theme has worked beautifully and the team support has been unexpectedly amazing. The team was very quick to reply to questions I had around customizations and troubleshooting. I would definitely recommend this theme to anyone. Thank you Fluorescent team!

Saurora May 17, 2017
The Ira theme by Fluorescent provides the vast functionality that you would expect from a custom-built e-commerce store and presents it beautifully through intuitive and easily customisable options. The Fluorescent team have been great and are always on hand to provide support wherever needed. We adore this theme and would recommend it to anyone interested!

ESPEROS May 09, 2017
Kyle and his team are terrific. They've been prompt with their communication and support and quickly knocked out some custom changes for us. Would definitely recommend!

Empatia Coffee Apr 21, 2017
Great theme with even better support. Kyle has been outstanding in helping us customize our layout and troubleshoot any issues. If you have a visual product or want to tell a story with your imagery, this theme is a strong choice to consider.

Custom Cameron Apr 03, 2017
Took a gamble, being the first theme we'd be paying proper money for and so far very happy with the theme and support, though there has been some small teething problems that have been and will be ironed out.

GEEGNY.com Mar 12, 2017
Support for this theme is exceptional. I've contacted them several times regarding customization or general troubleshooting. Quick to respond and the authors go above and beyond to be helpful and find a solution. They even helped build out an additional feature for the theme based on my business needs. Highly recommend.

Read more

Ready to get started?

We're so happy to hear it! Purchase your shiny new version of Ira by visiting the Shopify theme store: https://themes.shopify.com/themes/ira/